An introduction to the marketing concept, with a short discussion of the production concept and the sales concept for historical perspective. For any company selling a product the concepts of marketing and sales are very important as they can mean the difference between success and failure.
How can the answer be improved. Marketing and marketing concepts are directly related given the centrality of customer needs and wants in marketing, a rich understanding of these concepts is.
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The use of a marketing mix is an excellent way to help ensure that 'putting the right product in the right place excellent article on the marketing concepts martin.